Social Media Posts
A selection of animated and static social posts created for use across Advanced Nutrition Programme™’s social channels, predominantly Instagram stories, reels, grid and Facebook feed posts.
iiaa Skincare - Integrated Digital Content
Motion Design // Digital Design // Social Media // Email Design // Print // Photography
The Challenge
To develop multi-channel digital content for Advanced Nutrition Programme™ - one of iiaa’s skin health brands - aligning brand storytelling with commercial objectives across social, CRM and web platforms, with the aim of highlighting promotions and educating customers on the positive impacts these products could have towards their skin health.
A series of homepage hero banners created for the Advanced Nutrition Programme™ website, designed to support key trading moments and promotional campaigns.
Each asset was developed from concept through to final execution, including art direction, image compositing and bespoke photography. This involved building product visuals from scratch - combining multiple elements, environments and textures to create premium, brand-aligned imagery that elevated perceived value and reinforced the brand’s clinical yet aspirational positioning.
Website Banners
Email Designs
A series of targeted CRM emails, designed to support campaigns and promotional trading moments, with a strong focus on clarity, engagement and measurable impact.
I worked closely with marketing stakeholders to develop visually cohesive, conversion-focused email formats, including items such as expert-led product recommendations, skincare experts' tips and tricks etc. which reinforced the brand’s authority in skin health.
The Results
The content drove increased engagement, click-through and conversion rates, and a notable uplift in promotional product sales. By aligning educational content with clear commercial objectives, the brand's credibility strengthened within the skin health space and digital performance improved across key touchpoints.