Lily's Kitchen - Christmas Products Campaign
Responsive Web Design // Animation // Email Design // Social Media // Illustration
The Challenge
Lily's Kitchen required a festive digital campaign to support the launch of its Christmas range. The challenge was to create a visually engaging campaign that stood out during a highly competitive seasonal period, while showcasing the products in a way that felt distinctive, playful and unmistakably Lily's Kitchen.
Website Creative
For the brand's website, I designed a suite of responsive homepage banners, Mega Menu banners and animated Product Listing Page banners to bring the Christmas campaign to life across key customer touchpoints. Each asset was carefully considered for its placement within the customer journey, ensuring the campaign was visible from initial site entry through to product discovery.
Off-site Creative
To support the campaign beyond the website, I designed a range of off-site marketing assets including email creative, affiliate banners and social media content. Each asset was tailored to its channel while maintaining a consistent visual identity, ensuring the Christmas campaign felt cohesive wherever customers encountered the brand.
Instagram Stickers
I designed a set of Christmas-themed Instagram stickers, to increase brand visibility and encourage user-generated content. I took some of the Lily’s Kitchen Christmas illustrations used across the campaign, and animated them in AfterEffects.
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The Solution
I worked closely with the Marketing team, Ecommerce team and Head of Design to concept and deliver a festive digital campaign to showcase the Christmas range. I wanted the creative to feel warm, playful and full of festive charm, while staying true to the brand’s personality. The result was a joyful and highly shareable campaign that captured the excitement of Christmas for pets and their owners, while driving awareness of the seasonal product range across digital channels.