Lily's Kitchen - Halloween Campaign
Responsive Web Design // Animation // Email Design // Coding // Social Media // Storyboarding Illustration
The Challenge
To concept and design three campaigns to run alongside each other for Lily’s Kitchen Halloween. One to launch Halloween across site, one to highlight their October promotion and one to launch their limited edition Halloween tin 'Beef Ghooooulash'. The creative needed to tell a story, increase brand awareness and also be adaptable enough to be used across a variety of platforms and channels. It was to be live for several weeks, so I needed to make sure it was exciting enough to keep customers engaged for that long.
The Solution
I worked closely with the Marketing team, Ecommerce team and Head of Design to concept ideas for this promotion, I was keen for it to be playful as well as spooky and for the Lily's kitchen dog and cat characters to feature alongside the products. The Halloween campaign was very well received and achieved high engagement with both existing and new customers.