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Ocado - Shop-In-Shop
Web Design // Responsive Design // Coding
The Challenge
Create a responsive Shop-in-Shop landing page for Ocado’s website that would increase visibility and engagement with its children's clothing range. The design needed to balance a playful, family-friendly aesthetic with a clear shopping journey, using lifestyle photography to showcase the products in context. The page structure included a hero header and four age-based category sections, making it easy for customers to navigate the range on both desktop and mobile devices.
The Solution
A clear visual hierarchy and age-based navigation helped create an intuitive user journey, while lifestyle photography brought the products to life. The page was optimised for accessibility and delivered a seamless experience across desktop, tablet, and mobile devices.
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