Skinceuticals - Evergreen Social Media Posts
Motion Design // Social Media Design
The Challenge
SkinCeuticals needed me to create a collection of evergreen social media posts to roll out over several months. Being a heavily science-backed brand, it was important the posts were both dynamic and informative. They wanted a mixture of animated and static posts, which could be adapted for distribution across Facebook and Instagram's grid and stories. They also required different versions to be created depending on whether the post was for International markets, or the US, as their product packaging varied depending on where in the world it was sold.
The Solution
I led the interpretation of the briefs, developing the social media posts in alignment with brand guidelines. One of my biggest challenges was ensuring that the posts were visually engaging despite their often information-heavy nature. I solved this by ensuring there was a clear purpose behind each post - whether it be a step-by-step tutorial, a 'what's inside' ingredients breakdown or a customer review. This made the information more digestible for the viewer.
Alongside this, I used a clear typographical hierarchy, presenting the information in clear chunks - such as bullet points, breaking the posts up into carousels where possible and injecting animation when needed to make them overall more fun and eye-catching.